Tuesday

You want a toe?

Today I bring you a scarevertising classic: The toe tag. As Walter from The Big Lebowski once said, "You want a toe!? I'll get you toe!" But I'll get you a toe by 3 o' clock this afternoon...with a toe tag. That's because "toe tagvertising" is one of the most overused visuals in the business. I know I say that about everything, but seriously, just Google "toe tag" and scan the images yourself. It'll toe your mind. (Sorry for that.)














If you look closely here, you'll notice they've forced a fictitious "overweight" yes/no field onto the toe tag. What a cruel world. Even when you're dead, people still label you as "fat".