Tuesday

You want a toe?

Today I bring you a scarevertising classic: The toe tag. As Walter from The Big Lebowski once said, "You want a toe!? I'll get you toe!" But I'll get you a toe by 3 o' clock this afternoon...with a toe tag. That's because "toe tagvertising" is one of the most overused visuals in the business. I know I say that about everything, but seriously, just Google "toe tag" and scan the images yourself. It'll toe your mind. (Sorry for that.)














If you look closely here, you'll notice they've forced a fictitious "overweight" yes/no field onto the toe tag. What a cruel world. Even when you're dead, people still label you as "fat".

Monday

Germ Warfare

FACT: Big cartoony germs must scare the hell out of people, because they're used over and over again in household cleaning ads. Lysol's brilliant solution to getting rid of the millions of germs spreading throughout your house is to spray every toilet, doorknob, pen, pencil, and anything that's ever been touched. What they don't tell you could save a hours a day and loads of money by simply washing your hands after you go to the bathroom...you know, like a normal person. But if you want to live like Howard Hughes in his final years, douche your home with Lysol every 15 minutes.