Did you know smoking causes your friends to grow sausage-link arms?
Well, it does...according to the latest campaign from the New Mexico Department of Health. To confuse consumers even more, they've also created a website. This is about as close to "false advertising" as you can get in this business. Well done guys.
The real lesson learned here is if you smoke too much while creating an advertisement, bad things really do happen. And clients have to pay for them.
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What is Scarevertising?
Scarevertising is any form of advertising that motivates consumer behavior through scare tactics.
Who cares?
With so much negativity in news, television, and other media outlets, do we really need to be bombarded with pessimistic ads?
This blog is a collection of "scarevetisements" with appropriate commentary from a guy who works in the industry.
This blog is a collection of "scarevetisements" with appropriate commentary from a guy who works in the industry.
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