Dirt Napping

Land Transport New Zealand and the NZ Police remind locals that you shouldn't drive while sleeping, nor operate a motorized bed, or something to that extent. When people say "I want to die in my sleep", I don't think this is what they have in mind. Though these ads are hard to take too seriously (because they are pretty funny), they certainly got my attention. In fact, this could be one of my favorite scarevertising campaigns of the year. I just hope I don't have any nightmares tonight that begin with my bed cruising top-down on a beautiful open New Zealand highway.




































The people who brought us Lord of the Rings and Flight of the Conchords have raised the bar once again.