In what's possibly the first print ad to be designed without Adobe CS, this ad campaign for Mac computer support arranges desktop folders into scary images. Other noteworthy executions include a shark preying on a lone folder and a folder arrangement that looks like a space invaders screen shot. I know a computer crash can ruin your day, but I would've preferred an execution that tries to inject some humor into the situation rather than this depressing visual.
I would love to hear the "Mac Guy" defend this one.