The rest of the campaign can be found here.
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What is Scarevertising?
Scarevertising is any form of advertising that motivates consumer behavior through scare tactics.
Who cares?
With so much negativity in news, television, and other media outlets, do we really need to be bombarded with pessimistic ads?
This blog is a collection of "scarevetisements" with appropriate commentary from a guy who works in the industry.
This blog is a collection of "scarevetisements" with appropriate commentary from a guy who works in the industry.
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